From Your Front Doorto the Highways:FinexHome Goes Big

The centerpiece of the October launch is the Video Doorbell V3 — FinexHome's most advanced product to date and the reason behind the 'Hallo 4K!' billboards.

What changed from the V2:

And, like every FinexHome product: no subscription required. No monthly plan. No cloud lock-in. Your footage stays on your SD card, accessible in the app for up to six months.

The V3 is not an incremental update. It is a generation change, built from the ground up with a new processor, new AI capabilities, and the resolution to match.

For a brand that grew almost entirely through word of mouth and online advertising, this is a deliberate statement. FinexHome is not a startup anymore. It is a company with 100,000+ customers, a 4.5/5 Trustpilot rating, and a product range that competes directly with Ring and Google Nest, without asking for a single euro in monthly fees.

The billboards are the first time most people will see the new FinexHome brand. Which brings us to the rebrand itself.

The old identity was tech-forward: blue, functional, built for the specs sheet. The new branding moves into warmer territory. Coral and orange tones. Lifestyle photography. Messaging that leads with how it feels to live with the product, not what processor it runs.

The shift reflects where FinexHome sees the smart home category heading. People do not buy cameras because they want cameras. They buy them because they want to stop worrying. The new brand is built around that truth.

Alongside the visual identity, FinexHome is launching a completely redesigned website and new product packaging. Every touchpoint, from the first ad to the unboxing will feel like the same brand.

Brands rarely launch everything at once. New product, new identity, new website, new packaging, plus a national billboard campaign, it is coordinated risk. FinexHome is doing it because the timing lines up with a bigger shift in the market.

Smart home security in the Netherlands is no longer a niche. Over 60% of Dutch households express interest in at least one smart security product. But the category is still dominated by two American brands such as Ring and Google Nest, both of which depend on subscription revenue and cloud storage.

FinexHome sees October 1st as the line in the sand: a Dutch alternative that matches the hardware quality, undercuts the cost of ownership, and keeps your data local. The V3, the rebrand, and the billboards are all designed to make that case visible.

If you have been thinking about a video doorbell or home camera, the time has come. Here is what changed:

FinexHome products are available exclusively at finexhome.com. Every order includes free next-day delivery (before 23:59), a 14-day risk-free return, and a 2-year warranty. No subscription. No hidden costs.