About Finex

Smart security, designed for real people.

Finex is a Dutch company. We keep our prices accessible, our quality exceptional and our service personal. We are directly involved in production, know our products inside and out and are committed to creating safe living environments through thoughtful design and innovation.

Our view on smart security

We believe that smart security should not be accompanied by endless subscription costs or complicated installations. Creating a safe living environment, that is what our team stands for. We are always able to maintain our quality and service as high as possible. This by pursuing a goal, what does our customer want?

Our Story

From concept to market leader, our journey has been driven by our passion for technology and our desire to create high-performance security that is accessible to everyone.

The origin of Finex

Finex was founded by 2 enthusiastic entrepreneurs with a great passion for technology. This made us look for new trends in the market. We created the wireless video doorbell: ideal if you want to create a safe living environment for your family or if you are not at home for a while you can always communicate with the visitor at the door.

From idea to product

Okay, so a wireless video doorbell. The next step was to investigate what was already available on the market. Often the delivery time was 1-2 weeks at these web shops. Also the response time from ringing the doorbell to communicating with the visitor is very disappointing. After a long search and an intensive test period, we ended up with our first producer. The openness they showed us was the decisive factor for us to do business with this producer.

Continuous improvement

With the start of this collaboration, the sale of our first model also began. This was the Finex video doorbell V1. We received a lot of feedback about this and were able to gauge reactions from our customers. In the meantime, we are expanding our range considerably and have released our latest model, the Finex video doorbell V2. This model is completely personalized based on what the customer expects from our product and what, according to the customer, could be improved in the previous model.

Our journey

From our founding to today, our path has been defined by a commitment to design excellence and customer-centric innovation.

2022

The beginning

Finex was founded by two technology enthusiasts who saw an opportunity in the smart home security market. The first concepts were developed for a revolutionary video doorbell.

2022

First product launch

After finding the right manufacturing partner, we launched our first generation video doorbell, which was praised for its elegant design and subscription-free model.

2023

Customer feedback integration

We have collected extensive feedback and carefully recorded customer responses, using this information to refine our products and approach.

2024

Finex V2 Introduction

Based on customer feedback, we have expanded our product range with the latest Finex V2 model, which is precisely tailored to what customers expect from our security solutions.

2024

Direct distribution expansion

We have strengthened our partnership with Bol.com to ensure efficient delivery directly to customers, eliminate intermediaries and maintain quality control.

2025

Today and beyond

Continuing to innovate in the field of smart home security with an emphasis on privacy, elegant design and subscription-free ownership throughout the Netherlands and Belgium.

Our vision for the future

Our goal is to provide everyone in the Netherlands and Belgium with a safe living environment through continuous innovation and dedication to our core values.

Product innovation

We will continue to expand our product range with more innovative security technologies, integrating even more advanced features while maintaining the elegant design and ease of use.

Technological improvement

We continue to develop our technology while keeping our prices accessible. By carefully managing our production and distribution process, we can integrate the latest innovations while keeping costs reasonable.

Core Values ​​Growth

As we expand our reach in the Netherlands and Belgium, we remain true to our core values: quality, directness, honesty and openness. These principles will continue to guide all our business decisions in the future.

Join the Finex community

Discover how our innovative approach to smart home security can help you create a safer, more connected living environment — without subscriptions or hidden fees.