Somewhere between your streaming services, your cloud storage, your gym subscription, and your coffee subscription, the monthly bills added up. The average Dutch household now pays for 14 active subscriptions. Most people can't name all of them without checking their bank statement.
That shift didn't happen overnight. Subscriptions crept into one category at a time, always with a low monthly price that felt reasonable on its own. A few euros here. A few there. Until suddenly you're paying for things you forgot you signed up for, and canceling feels like more effort than just leaving it.
Now that model has reached home security. Ring, Nest, Verisure, and most of their competitors sell you a camera and then quietly require a monthly plan before you can access your own footage. The camera is the hook. The subscription is the business model.
Finex was built on a different idea. You buy the camera once. Your footage is yours, stored on an SD card in the device itself, accessible any time through the app, with no monthly fee standing between you and your own home security. Here's why that matters more than most people realize.
Before getting into why Finex went a different direction, it's worth being specific about what the standard model actually costs, because the monthly fee is designed to feel small.
❌ EUR 10 / month with Ring to access and share footage from your own camera
❌ EUR 8 / month with Google Nest just to see recordings older than 3 hours
❌ Your footage deleted automatically if you miss a payment
❌ Your recordings stored on someone else's servers, subject to their data policies
❌ With Ring or Nest your footage stays for a maximum of 30 days.
❌ A camera that becomes significantly less useful the moment you cancel
Add those monthly costs up over a few years of owning your camera, and the picture starts to change. A camera that looked affordable at purchase suddenly ends up costing several times its original price.
Wireless. Solar-powered. 2K HD. No cables, no contracts, no monthly fees.
✔ Solar-powered with built-in battery (up to 3 months)
✔ 2K HD + IR night vision + LED spotlight
✔ No subscription fees, ever
✔ Instant motion alerts to your phone
✔ Installs in minutes, no electrician needed
Streaming was only the beginning. Subscriptions now cover music, fitness, meal kits, cloud storage, antivirus software, parking apps, and yes, home security cameras.
The model works because each individual charge feels small. £3.99 here. £7.99 there. It’s only when you look at the total monthly cost that the number starts to feel uncomfortable.
In home security specifically, subscriptions have quietly become the norm. Brands realised they could sell hardware at a low upfront price, build a large customer base, and then generate recurring revenue by placing the most useful features behind a monthly plan.
Want to view footage from last Tuesday? That's a subscription feature. Need to share a clip with the police? That’s behind the paywall too.
The result is that most people who buy a Ring or Nest camera today aren’t really buying a security camera. They’re signing up for a service that happens to include a piece of hardware.
This is what the numbers look like in practice when comparing the three-year cost of home security across some of the most popular brands:
| Brand | Hardware costs | Monthly costs | 3 years total |
|---|---|---|---|
| Ring Video Doorbell | £89 | £9 / month | £413 |
| Google Nest Hello | £204 | £7 / month | £456 |
| Finex Video Doorbell V2 | £89 | £0 | £89 |
These figures are based on a single camera. Most households have two or three.
With Ring’s Protect Plus plan, which covers multiple cameras for £9 per month, you’re looking at £324 over three years on top of what you already paid for the devices themselves.
The Finex Solar Camera costs £89. That’s the total price.
There’s no subscription. No membership tier. No monthly fee. And nothing to cancel.
If your camera stores footage on a company’s servers, there are a few things most people don’t think about until something goes wrong.
First, if you cancel your subscription, you lose access to your footage. Not in theory in practice. Ring and Nest delete stored recordings once your subscription expires. If something happened outside your home last week and you cancel this week, those recordings may be gone.
Second, server outages are a real risk. There have been documented cases where major camera brands experienced outages, leaving customers unable to access live feeds or recordings at the exact moments they needed them most.
Third, your footage is stored on someone else’s servers. That means they decide how long recordings are kept, which privacy policies apply, and in some cases may be required to provide access to authorities without directly notifying you.
When your footage is stored locally on an SD card inside your own camera, none of these concerns apply.
An SD card in the camera stores your footage locally, which means access doesn't depend on an internet connection, a server being online, or an active subscription. You open the Finex app, you see your footage. That's the entire chain.
The Finex Solar Camera supports SD cards up to 128GB, giving you months of recordings depending on motion frequency. When the card is full, it automatically overwrites the oldest footage, so you always keep the most recent recordings without having to manually manage storage.
And because the footage never leaves your property, you're not contributing to a data pool that a company can analyze, sell insights from, or hand over to third parties. Your home is your business.
Finex was founded in 2022 by Luc and Teun, two former postmen who spent years seeing broken and unreliable video doorbells while out on their daily routes.
They kept noticing the same pattern: homeowners paying for equipment that didn’t work reliably, and then paying again every month just to access the footage it managed to record.
The decision to build a subscription-free product wasn’t a marketing angle. It came from a simple observation: a security camera should work for the person who bought it, not for the company that made it.
That’s still Finex’s position today, with over 100,000 customers across Europe and a 4.5/5 rating on Trustpilot based on more than 2,000 reviews.
The product is the product. There’s nothing else to sign up for.
"We saw the same thing every day on our rounds. Doorbells that were offline. Cameras with dead batteries. People who'd bought into a system and then stopped using it because the subscription wasn't worth it. We wanted to build something that just worked, without asking for anything extra once you'd bought it."
Luc and Teun, founders of Finex
That philosophy runs through every product Finex makes. Footage on your SD card. App access that's free. Hardware that works on the day you install it and three years later. No tier. No plan. No catch.
While most competitors lock their most useful features behind a monthly plan, Finex includes everything from the day you install it.
✅ No monthly fees
✅ All footage stored locally on your own SD card
✅ Full access and control through the Finex app, any time
✅ No cloud dependency, no data stored on third-party servers
✅ Dual-band WiFi (2.4GHz and 5GHz) for a reliable connection
Most outdoor security cameras are either expensive, require professional installation, or need an ongoing subscription to be fully useful. The Finex Solar Camera is none of those things:
✅ 100% wireless and solar-powered, no cable run required
✅ 2K HD video with IR night vision and LED spotlight
✅ Motion detection with instant alerts to your phone
✅ Built-in alarm and two-way audio
✅ IP65 weatherproof housing, works in any season
✅ Integrates with Google Home, Apple HomeKit, and Amazon Alexa
✅ Easy DIY installation, no electrician needed
✅ Footage saved to SD card, no subscription required, ever
Most subscription services send you a bill every month. A small, quiet reminder that you're paying for something.
With home security, that reminder carries a particular sting, because what you're really being charged for is access to footage from your own home.
The Finex Solar Camera works differently.
You buy it once. You install it in less than 30 minutes. It runs on solar power. And from that moment on, it simply does what it's supposed to do: protect your property, send you a notification when motion is detected, illuminate your garden when needed, and store everything on your own SD card for as long as you want.
There are no bills. No subscriptions to renew. No footage disappearing because a payment failed.
It's your camera, your footage, and your peace of mind with no recurring costs attached.
Since the Finex Solar Camera was featured by several European tech and lifestyle magazines, demand has increased significantly and stock levels have remained consistently low.
Finex is currently offering an exclusive limited-time deal for new customers:
Just £89, including free next-day delivery on orders placed before 11:59 PM, plus a 14-day risk-free trial.
Try it at home with no obligation. If it doesn’t provide the coverage, reliability, or peace of mind you expected, simply return it. No questions asked. Full refund. No restocking fees.
Once the current stock is sold out, delivery times are expected to increase.
If you've been thinking about cutting down on subscriptions, this is a practical place to start.
Wireless. Solar-powered. 2K Ultra HD. No cables, no contracts, no monthly fees.
✔ Solar-powered with built-in battery (up to 3 months)
✔ 2K HD + IR night vision + LED spotlight
✔ No subscription fees, ever
✔ Instant motion alerts to your phone
✔ Installs in minutes, no electrician needed
