From your front doorto the highway:FinexHome goes big

The centrepiece of the October launch is the Video Doorbell V3, FinexHome's most advanced product yet, and the reason behind the 'Hello 4K!' billboards.

What's changed since the V2:

And, like every FinexHome product: no subscription needed. No monthly fees. You're not tied to the cloud. Your footage stays on your SD card and can be viewed in the app for up to six months.

The V3 isn't a minor update. It's a new generation, built from the ground up with a new processor, new AI and the resolution to match.

For a brand that grew almost entirely through word of mouth and online advertising, this is a deliberate choice. FinexHome is no longer a startup. It is a company with more than 100,000 customers, a 4.5/5 rating on Trustpilot and a product range that competes directly with Ring and Google Nest, without a single euro in monthly fees.

The billboards are where most people will see the new FinexHome branding for the first time. And that brings us to the new look itself.

The old identity was technical: blue, functional, designed for the spec sheet. The new look is warmer. Coral- and orange tones. Lifestyle photography. Copy that starts with what it feels like to live with the product, not which processor is inside.

That shift reflects where FinexHome sees the category heading. People don't buy cameras because they want a camera. They buy them because they want to stop worrying. The new brand is built around that truth.

Alongside the visual identity, FinexHome is launching a completely redesigned website and new product packaging. Every interaction, from the first ad to unboxing, feels like the same brand.

Brands rarely launch everything at once. A new product, a new identity, a new website, new packaging and a nationwide billboard campaign: that is a coordinated risk. FinexHome is doing it because the timing aligns with a wider shift in the market.

Smart home security is no longer a niche in the Netherlands. More than 60% of Dutch households are interested in at least one smart security product. Yet the category is still dominated by two American brands, Ring and Google Nest, both of which rely on subscription revenue and cloud storage.

For FinexHome, October 1 marks a line in the sand: a Dutch alternative that matches the hardware quality, keeps total costs lower and keeps your data local. The V3, the new look and the billboards are all there to make that visible.

Have you been thinking about getting a video doorbell or a camera for your home? Now is the time. Here’s what’s changed:

FinexHome products are available exclusively at finexhome.com. Every order includes free next-day delivery (order before 23:59), a risk-free 14-day return period and a 2-year warranty. No subscription. No hidden costs.